H2: From New York to the world

Heron Preston x H&M – H2 Collection

When H&M teamed up with Heron Preston for its first “circular design story,” I was brought in to shape the footwear and accessories – turning bold, urban ideas into commercially ready products.

From concept moodboards to final technical drawings, I translated Heron’s industrial aesthetic into wearable statement pieces: utility‑inspired boots, statement sneakers, and accessories that carried his signature details.

The result was a high‑impact, globally launched collection that balanced street‑ready style with H&M’s commercial reach – proving that creativity, functionality, and sustainability can coexist in every step.